Thursday, April 3, 2008


CHAPTER 7: EVALUATIONS: WHAT'S JUDGED?

Evaluations make judgements about worth on the basis of standards that may be conscious or unconscious. Evaluations can help us react quicklly to situations. Evaluations are not facts, factual reports keep the distinction between facts and evaluations clear. Feelings and expectations affect our perceptions and evaluations. Experts are those who have a reputation for offering skilled and reliable evaluations. Evaluations are used in advertising and journalism to persuade us. Critical thinking requires that we stay alert to manipulative advertising techniques. A critical thinker knows how to recognize and detach from the influence of propaganda.

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